When the lights all go out

Have you guys seen ELLE's first ever TV ad? I love it. The music is perfect, the colours are perfect, and so is the font (font geek over here). You can watch the ad below. I think the ideas of playing with Elle as a suffix is a smart idea, but it throws me off every time when the words suddenly change to words that don't quite fit with the -elle suffix. I like the idea of the different celebs being paired with different words. It's showing that Elle can appeal to all sorts of women (cos if I'm honest, I was a little taken aback with their first Cheryl Cole cover). I only get to read Ellle when my mum buys it, but I love Gwen Stefani (I did a review of her Harajuku Girls perfume for this blog), so I hope my mum gets it this month so I can see what Gwen's been up to.



You can listen to the full length track 'Dressed in Dresden' by The Hundred in the Hands below.



What do you think of the ELLE advert? Do you like it when fashion magazines advertise on TV?